Running an Instagram account for business is advantageous as you can promote products and services. You can also increase the reach to an audience that might have otherwise missed you.
But not every user will want to run their Instagram account in business mode all the time.
Suppose you’re a small business owner looking to downsize or a private individual no longer interested in the additional features of a business account. In that case, this can help you manage your brand.
In this blog post we’ll take you through how to turn off business accounts on Instagram. We will cover the exact steps to deactivate your account and show you some of its pros and cons.
What is business Account on Instagram?
Instagram business account is a specific type of account that a brand or public person can use to market on the application and make a professional setting on the Internet.
There are a lot of features that make a business account on Instagram separate from the personal one as highlighted below.
- Contact options
If you have a business account you can add contact buttons to your profile, which will help your potential customers or clients get hold of you. These have buttons that include Email, Call, Get Direction options to streamline communication and encourage direct communication.
This is very useful for any business that wants to build customer relationships. Or want their followers to easily connect with them for inquiries, support or services.
- Promotions and ads
Being able to run Instagram ads and to boost your post to boost your visibility is only possible with a business account. And you can target people based on location, interests and behaviour, which makes it so much easier to reach your ideal audience.
You can promote your posts or do targeted ads to increase traffic to your website, raise brand awareness or make sales.
- Instagram shopping
If you are an e-commerce business, a business account gives you access to Instagram Shopping feature. This enables you to tag products in your posts and stories. Users can tap on product tags to see the product information and to purchase directly from Instagram.
Enabling this seamless shopping experience throughout your user journey can increase sales dramatically. It does it by taking away the need to send the user to an external website.
- Professional profile features:
With a business account, you can also add a category to your business profile, like “Restaurant,” or “Fitness Coach.” It will help to shape your business and tell visitors what your brand is about.
You can also add a business logo and easy call-to-action to your profile, making it more customisable.
Prevent unhealthy content from your kids on Instagram.
Why you want to deactivate business Account on Instagram
Due to various reasons, you may deactivate their business accounts on Instagram and switch back to a personal account.
Business accounts contain useful tools for professional development which not every user benefits from or even needs.
1. Reduced pressure of managing a business profile
Running an Instagram business account can be overwhelming.
Having access to the features of advertising, promotions, and detailed analytics, there is always a pressure to maintain a minimum of engagement or to post content regularly.
2. Privacy concerns
Public exposure is often higher if you have business accounts. Once you switch to a business account, your email, phone number, and physical address become much more accessible to people. This could become a privacy issue for you.
A personal account gives you more control over who can find, see, and interact with your content. This is nice for those who prefer to keep their information to themselves.
3. Simplified content sharing
Business accounts are designed for content creation in an attempt to promote a brand or business. And yet some users prefer to use a personal account for casual sharing.
4. Lack of business or commercial activity
You may begin with a business account to build up a brand or side business with your Instagram. Then see the commercial side of Instagram doesn’t suit their goals.
You may not be actively selling products and don’t need features like Instagram Shopping or advertising. In such a case, it might be more practical to downgrade your account to an old personal account.
Things you should consider before removing Instagram business Account
It can seem like a no-brainer to switch an Instagram account from business to personal. However, there are a few things you need to consider before making the change.
1. Loss of analytics and insights
Instagram insights give you all the analytics you’d want through business accounts. They provide a more detailed understanding of your audience and content performance. This contains data such as engagement, impressions, who the audience is, and what is the peak time. These insights will disappear once you switch your account back to a personal account.
But if the data forms the basis of your content strategy or is used to track growth – you’ll have a harder time charting your progress.
2. Limited advertising and promotions
By switching to a personal account, you will no longer have access to Instagram’s advertising tools — a possibility that may hinder your brand or product’s promotion.
3. Restricted features for businesses
Business accounts are the only accounts that get to have features such as Instagram Shopping. And also being able to tag products in posts and stories.
If you’re already selling products directly on Instagram or are using these tools to get traffic to your website, a personal account will prevent you from using these options.
Think about what this could do to your sales or business operations before you switch.
4. Changes in profile appearance
A business account comes with professional features, like a business category and contact buttons. This helps customers quickly learn about your brand and contact you.
When you deactivate your business account, these options will go away, and you’ll just look more casual.
How to turn off business account on Instagram?
Turning off your business account is simple if you’re ready to leave Instagram for personal reasons.
Whatever your reason for getting rid of the business features, knowing the steps required will make the switchover easy.
How to switch off business account on Instagram via smartphone?
If you don’t need the business features on your Instagram account. And you wish to convert back to a personal profile, the process is quick and easy.
Step 1. Open Instagram through the Android or iOS device you’re using.
Step 2. To go to the profile, tap the image of the account in the bottom right corner of the screen.
Step 3. Click the three lines at the top right corner of the application then tap the “Settings” option.
Step 4. From the settings option select the account tab.
Step 5. Click on it and glance down to the page and then tap on “Switch account type.”
Step 6. Go to option “Switch to Personal Account” and click to confirm your decision.
How to turn off business account on Instagram with desktop?
If you’re using the desktop version and would rather swap back over to your personal Instagram account, you’re in the right place.
Step 1. Go to Instagram.com in your web browser, and log in to your account if you haven’t already done so.
Step 2. To go to your profile page click on your profile option in the left side of the screen.
Step 3. To find your account settings, click the gear icon next to “Edit Profile.”
Step 4. Click “Business tools and controls” in your left sidebar.
Step 5. Then click “Switch to personal account” and confirm.
Why can’t you turn business account off on Instagram?
It is usually easy to switch from a business account to a personal one on Instagram but sometimes you will have hiccups.
1. Linked Facebook page requirement
Most Instagram business accounts are connected to a Facebook page in order to take advantage of cross platform advertising and insights. If you still have your account linked to a Facebook page, Instagram may be stopping you from changing to a personal one until you disconnect the two.
To fix this, go to your account settings, and disconnect the Facebook page.
2. Active promotions or ads
Suppose you’ve just run ads or boosted posts with your business account. Instagram may prevent you from changing into a personal profile until such active promotions finish. This restriction helps your ads run seamlessly.
If you haven’t already, check your Ads Manager to be sure no campaigns are active. Also, ensure there is no pending charge, and then you can configure your account for migration.
3. App glitches or outdated version
Sometimes, problems with account settings are caused by technical glitches or not using the latest version of this app. If you can’t change to another account type, check if you’re able to update your app to the latest version. Or clear app data (by the cache), or maybe restore it.
Also, try to log out and back in to resolve the temporary bug.
How to ensure your Instagram account safety?
Keeping your Instagram account protected is so important to keep your personal information safe to avoid unauthorized access.
The online security threats like hacking and phishing are rising, and it’s important to be ahead of it.
1. Enable two-factor authentication (2FA)
Two factor authentication (2FA) is an extra security layer to your Instagram account. With 2FA enabled, you’ll need a verification code texted to your phone or emailed to you, along with your password, to log in.
This ensures that even if someone knows your password they won’t be able to get your account if they don’t have that secondary code.
2. Use a strong and unique password
The first line of defense against hackers is a strong password. Names, dates of birth, and canned phrases should all be avoided in predictable combinations. Rather, make up a password containing a combination of capital letters, lower case letters, numbers and special characters.
To avoid being compromised, ensure that your Instagram password is unique (or that you’re not reusing it for other accounts).
3. Stay alert to phishing scams
Of all the top ways hackers are stealing login credentials, phishing scams are one of the most common. Usually, these come in the form of fake emails or messages pretending to be from Instagram. Never click links or share information until you can verify the sender’s authenticity.
To be sure that you are really being contacted by Instagram and not some sort of scam, use Instagram’s “Emails from Instagram” feature.
Bonus for parents: how to keep minors from potential risks on Instagram?
As a parent, making sure your child’s safe on Instagram goes way beyond putting the privacy settings. Instagram can be an amazing way to express yourself creatively and to meet new people, but along with that come some real risks.
There are a few dangers from cyberbullying to inappropriate content exposure that parents should know.
1. Set up privacy controls
Make kids’ Instagram accounts private first. To guarantee that only approved followers see what they post and interact with them, you should make their account private. Tell your child to be careful about who they follow and turn off location sharing, as location features are particularly revealing.
These small changes guarantee that you have effectively limited unwanted contact or exposure to inappropriate content.
2. Monitor and educate:
When it comes to your child’s online lifestyle, open communication is a must. On a regular basis, you need to discuss how vital safe online behavior is. This may include not talking with strangers, not sharing personal information, and spotting suspicious activity.
You can also look at their follower list and direct message exchanges periodically, to make sure they are leading a safe online experience.
3. Use parental control apps to enhance safety of your kids online
Parental control apps have features that enable you to create a safe online environment for your kids. You can block inappropriate apps, set time limits for addictive apps like Instagram and even track your kid’s activities in real-time.
One such parental control app is the FlashGet Kids.
- It has features like screen mirroring, allowing parents to see what their kids are doing on Instagram in real time.
- It also has a usage reports feature that helps you know how much time your kid spends on Instagram and what they do.
- Additionally, you can use the app blocker to block access to Instagram at certain times if you’ve had enough of it. Or don’t have enough time to monitor your kids regularly.
FlashGet Kids is a trustworthy and practical tool for parents who advocate a safe and healthy online experience for their kids.
Conclusion
It takes thought and effort to keep your child safe on Instagram. But with the right privacy settings, open communication and a proactive monitoring system, you can keep your child safe.
To minimize the risks your child faces on the platform, set your child’s account private, educate them on safe behaviour online and monitor their activity.
If you are a parent that wants to take the extra step in keeping your child safe, a tool like FlashGet Kids is definitely an asset.
FAQs
To switch to Instagram as your profile and personal account, open Instagram and access profile. After that, tap on your profile icon and go to Settings, Account, then tap Switch to Personal Account. Follow the prompts and confirm.
A personal account allows general use, in which people can share photos and be in touch with their friends. Business account is built for brands and businesses with analytics and advertising tools to work with.
